Perform Keyword Research (not needed if you did the Krakken Process) -

MDM IV - Million Dollar Business - Building A Scalable System w/Mentoring

Course Resources - handouts, spreadsheets, PDFs, sales props and more

Overview and Foundation
Traffic Generation and Funnel
Products In Your Arsenal
Sales
Creating the Blueprint
Product Positioning
Create the Website and Blueprint
Presenting Blueprint to Clients
Fulfillment
Advanced Topics
List Activator

Quick Start

FR2 - MDM Rapid Prospecting

Webinar Replays

30 Aug 17 - From SEO Cast to Ebook - Expert Status and Lead Magnets
16 Aug 17 Proposal and Marketing Swipes plus Press Releases
9 Aug 17 Email Marketing - A Competition
2 Aug 17 - Expert blogging - SEO CASTING on Steroids
26 Jul 17 Continuing the City Boy Survival Blueprint - FAQ and SAQ
19 Jul 17 - Sales Team Training for RepSafeGuard
5 Jul 17 MDM 4 Agency Q&A - Expert Magazine
21 June 17 MDM4 Agency – Content Casting to Trusted Advisor – Part 2
7 Jun 17 MDM 4 Agency - Content Casting to Trusted Advisor - Part 1
18 May 17 - DFY Leads List Activator Automation / Upsell Sequence
April 26 | DFY Leads
24 April 17 | Proposal Walkthrough
12 April 17| Frame Control Your Pitch
29 Mar 17 MDM4 Q&A - Getting Ready for Hot Leads Tomorrow!
23 March 17 | LinkedIn Prospecting Front to Back; Step-by-Step
20 Mar 17 Monday Morning Standup
15 March 17 - MDM4 Q & A
1 Mar 17 - Working your List Activator Warm Leads -- The LinkedIn Process, Scripts & Swipe files
15 Feb 17 - Change in Process Webinar - Leads and List Activator
9 Feb 17 *Replay of MAJOR update to Course*
4 Jan 17 - Your New Year & finding Decisions Makers on the New LinkedIn

Overview and Foundation - Day 1

Introduction - Video
The 18 Month Timeline - video

Overview and Foundation - Part 2

From SEO Salesman to Expert! - video
3 Questions to Master Blueprint Sales

Overview and Foundation - Part 3

Goal Planning, Setting & Achieving - video
Q & A | Leads and Meetings
LinkedIn Updates & Doing Business In a Bad EconomyNew Lecture

Overview and Foundation - Part 4

Opportunity Versus Improvement Positioning (Key Concept) - video
Q & A | Krakken Market Analysis

LinkedIn Traffic Generation and Funnel

FR2 - Goal Setting, Rapid Prospecting and Results
LinkedIn Resources
Recommended Reading - Pitch Anything
Profile Optimization

Other Traffic Generation Sources and Sales Funnel

LinkedIn Groups *
Yelp Lead Generation - video

Products In Your Arsenal - Part 1 - Blueprints

Pitching Data! - video
What To Sell When to Sell: Pitching, Downselling, Create Proposal, Close the Deal- video
Pitching Data - Q&A Webinar
Explaining Basic Blueprints - Lean Canvas - video
Impromptu Cold Calling Role Playing

Products In Your Arsenal - Part 2

Prospect and Planning - video
Reputation Marketing with Reputation Loop
Explaining Reputation Management - Lean Canvas - video
Recommended Reading - Escaping the Price Driven Sale
Cold Call Scripts and Emails
Q & A | Working with Leads, Cold Calling, LinkedIn & eMail, Setting up Zaps

Sales - Part 1

Re-educating Your Leads – Selling Targeted Traffic and Not SEO - video
Selling Blueprints - Getting to the ROI Column - video
The Close – Ask for the Money – Mike and Rusty walk a prospect through the Demo Blueprint - video
Tweaking The Pitch [Bonus Webinar | Hot Seat Webinar]
Copy of Recommended Reading - Made to Stick

Sales - Part 2

Sidesell & Upsell - video
Building The Value of Reputation Marketing - video

Sales Team Training

Industry Jargon for Sales Reps
General Digital Marketing Facts for Sales Reps
Mobile Stats for Sales Reps
Review Facts for Sales Reps
Sales Rep Yelp Lead Gen

Sales - Overcoming Objections

Countering Objections - video
Frame Yourself as an Expert & Thought Leader - video
Against the Odds | Pitching a Tech Savvy Client - video

Sales - Bonus Material

Sales Resources - Viral Promotional / Infographic PDFs - Brandable!
Bonus - Position Your Agency Ahead of the Digital Marketing Trends - video
Recommended Reading - The Referral Engine

Creating a Proposal

Creating the Proposal - video
Webinar Replay: 24 April 17 | Proposal Walkthrough

Part I - Creating the Digital Marketing Blueprint - Overview

The Elements of a Digital Marketing Blueprint - Sample
MDM4 Q & A | Advanced Proposals

DMB Phase One - Product Positioning

Client Product Positioning - video
How the IS-DNA process works - video
What the Heck are You Selling - Template
Determine the FAQs and SAQs – Quick Start Template
Personify the Target Demographic - worksheet
Recommended Reading - The Trusted Advisor

DMB Phase Two - Market Analysis and Keyword Research *update for latest tools

Market Analysis & Keyword Research - Link
Essential Information Keyword DNA - Link
Using Krakken to Analyze the Market, Identify Website Themes and Get Keywords - Course
Perform Keyword Research (not needed if you did the Krakken Process) - Course
Recommended Reading - Running Lean

DMB Phase Three – Create the Website Blueprint

Matt walks you through Using DWS specifically to answer MDM questions - video
Export Keyword lists - Update for keywords/krakken*
Create Empire and Site in DWS - video
Import Keywords into DWS - video
Decide on Keyword DNA and Semantic Net - video
Add Synonyms - Content
Add Supporting Keywords - Content
Recommended Reading - Built to Sell

DMB Phase Four - Putting Together and Presenting the Digital Marketing Blueprint to the Client

Turning the Data into a Sellable Blueprint - video
Sample Blueprint Slidedeck - Gdoc

Fulfillment Phase I - Website and Blog Creation

Website Blueprint Implemented - Content
Basic WordPress How-To - videos
Setting up Yoast - videos
Setting up Gravity Forms - videos
Blog FAQs -content
Creating Content - content
Site Conversion Elements - video
On-Page SEO Factors - content
Finalize Blog & Website - content
Setup Analytics - content
Landing Page Friction - Bonus
Prior to Launch Website Checklist
Blog Resources

Fulfilment Phase I - Bonus - E-commerce

WooCommerce Videos
WooCommerce Products Videos

Fulfillment Phase II - Launching Site & Promotions

Setup the OneRing for Automatic Content Broadcasting - video
Setting Up Social Media Inbound Linking Strategies - content
Theme Mirroring Promotion and Syndication Tasks - content
Blog Boost Process Map - Workflowy step-by-step
SEO Casting - video
Press Releases - content
Recommended Reading - Good to Great

Fulfillment Phase III - SEO, Ranking and Inbound Links Part 1

Website SEO: Bridging On-Page & Off-Site SEO
Ranking Existing Sites - videos
SEO Ranking Maps and Sites - video
SEO with Jimmy Kelley - video
Penalty Recovery - Sites Not Ranking - video
Ranking for Multiple Cities AND Multi-keywords on Single Page - Video
DAS - Domain Authority Stacking

Advanced Topics

Go through the Lean Canvas Process with the client - video
Increase LTV; Blueprints as a Physical Product - video
Managing Prospects & Clients - video
Creative Lead Gen - Video
Expand Your Reach; White Labeling Reputation Loop for Web Designer Resellers - video
Recommended Reading - Hooked

LIST ACTIVATOR

Quick Start
FOUNDATION PRINCIPLE: Lists vs Tags
TAGS
Creative Uses
Migration Guide
Segmentation Guide
Automation Hacks
Getting Started with Active Campaign Webinar Replay
Automation Start Triggers Webinar Replay
Site Tracking Webinar Replay
Understanding Goals Webinar Replay
Contact & Lead Scoring Webinar Replay
Engagement Management Webinar Replay
Training Videos

Perform Keyword Research (not needed if you did the Krakken Process) - Course

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